Who flung dung?
It wasn't I, said the sparrow
You do this by creating an information hierarchy, which involves determining the relative importance of all your written and visual elements in order to prioritize them. Begin this process by looking at your con-tent at a macro level; consider all of the required copy, calls-to-action, links, and any other written or visu-al elements that need to be included in the final deliverable. Evaluate how they each compare in terms of their importance and ability to help you accomplish your goal. Then, let your information hierarchy be your guide to simple, elegant and more effective design.